Course Objectives:

The Advanced Diploma in Business and Marketing is designed to help students to develop a critical appreciation of key areas in marketing. The marketing management strategy and development processes necessary to bring new products to the market are explored in depth and ensure graduates stand out in the job market and possess the practical key skills that employers are looking for. The marketing work includes: planning; promotion; media relations, sponsorship and market research. This marketing role is fast,
exhilarating, innovative, highly creative and extremely varied.

The Advanced Diploma offers by ABRS lead you to a direct entry to our Honours Bachelor Degree in Marketing (Stage 3) upon successful completion and passed our advanced diploma. Students with advanced standing qualification can exempt a maximum of 60 credits (ie. 3 modules) from our 120 credits program.

Modules	Module Name
1	Administrative Management of Resources
2	Managing Marketing
3	Marketing Communication & Promotion
4	e-Marketing
5	Consumer Behaviour
6	Marketing Plan & Proposal

*Each of them are 20 credits.

Admission Requirement:

1. possess a Diploma or a Certificate in Marketing or related disciplines, OR
2. possess a Degree or Higher Diploma in non-business fields with 3 years appropriate work experience, OR
3. managerial / supervisory / administrative experience with age over 23 yrs old & over 2 years business experience, OR
4. possess an associate degree, professional diploma, higher certificate in marketing / related disciplines (may have 60 credits exemption on our Advanced Diploma) OR
5. other appropriate / equivalent qualifications

Duration:
The Advanced Diploma in Marketing with any specific stream will last from 6 to 12 months depending on your entry qualifications / pace of schedule. Each module consists of 20+ face-to-face lectures hours, an assignment and a 2 to 3-hours examination per module.

Enquiry (報名及查詢):
We will have more Information Sessions coming up, please contact us on 2598 4811.

Course Details:
Advanced Diplomas in Maketing & Buiness Info Sheet