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BA Marketing ADME ADMB

Advanced Diplomas in Maketing and Sales Management

Advanced Diplomas in Maketing and Sales Management

Course Objectives:

The Advanced Diploma in Marketing and Sales Management is designed to give students the knowledge,skills and understanding of the best practices in sales and marketing and an appreciation of the value of research and effective communication. Students develop professional skills in areas such as marketing and sales, basic marketing research, public relations and promotional activities. The program is designed to furnish students with the ability to think critically in a competitive business environment.

The Advanced Diploma offers by ABRS lead you to a direct entry to our Honours Bachelor Degree in Marketing (Stage 3) upon successful completion and passed our advanced diploma. Students with advanced standing qualification can exempt a maximum of 60 credits (ie. 3 modules) from our 120 credits program.

Modules Module Name
1 Administrative Management of Resources
2  Managing Marketing
3  Marketing Communication & Promotion
4  e-Marketing
5  Sales / Account Management, Principles and Practice
6  Sales Management and Leadership
*Each of them are 20 credits.

Admission Requirement:

  1. possess a Diploma or a Certificate in Marketing or related disciplines, OR
  2. possess a Degree or Higher Diploma in non-business fields with 3 years appropriate work experience, OR
  3. managerial / supervisory / administrative experience with age over 23 yrs old & over 2 years business experience, OR
  4. possess an associate degree, professional diploma, higher certificate in marketing / related disciplines (may have 60 credits exemption on our Advanced Diploma) OR
  5. other appropriate / equivalent qualifications

The Advanced Diploma in Marketing with any specific stream will last from 6 to 12 months depending on your entry qualifications / pace of schedule. Each module consists of 20+ face-to-face lectures hours, an assignment and a 2 to 3-hours examination per module.

Enquiry (報名及查詢):
We will have more Information Sessions coming up, please contact us on 2598 4811.

Course Details:
Advanced Diplomas in Maketing & Sales Info Sheet

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