Course Objectives:

This final year – Bachelor of Arts (Hons) in Marketing (BAMK) (stage 3) degree aims to educate students to work on real marketing problems as well as gaining valuable industry insight and experience working in teams. The stage 3 program focuses on a more strategic prospective and offers scope for students to specialise in specific marketing disciplines in this digital world. We fully understand the need for marketing students to have enhanced employability skills and, therefore, have ensure that all our courses are geared to develop those skills that employer deem essentials. These include customer-relationship-management, presentation, analysis, research, teamwork and communication.

Students will develop critical understanding of the theories, models and concepts pertaining to marketing and communication. Students will soon able to develop appropriate strategic plans using these theoretical constructs to evaluate their effectiveness, able to develop appropriate communications plans as well as able to understand the process of integration of the tools of marketing communications

Modules	Module Name
1.	Mark1051-Contemporary Issues in Marketing (30 credit points)
2.	Mark1149-Direct, Interactive and Digital Marketing (30 credit points)
3.	BUSI1324 –Managing Strategy (30 credit points)
4.	Mark1117 –“The Marketing Manager” Dissertation (30 credit points)

Admission Requirement:

1. Applicants should possess an acceptable qualification in marketing related disciplines.
2. Advanced / Higher Diploma or Professional Diploma / 3-years Diploma; or
3. Associate Degrees with 60 additional credits of a top-up degree; or
4. Higher Certificate with 5 years of working experience; or        
5. Diploma / Professional Diploma qualification (partial / full) awarded by a professional body equivalent to completion of year TWO of a Bachelor Honours Degree; or
6. ABRS Advanced Diploma in marketing related disciplines & 5 years working experience; or 
7. Recognized bridging modules with 5 years working experience; or

         Other combination of study and works equivalent to completion of year TWO  of a bachelor degree;
Duration:

This final year BA (Hons) Marketing program will be operated on a 4-terms basis: Spring, Summer, Autumn and Winter. Each module normally consists of face-to-face instructor-led lectures, assignments, class presentations and examinations.

Enquiry (報名及查詢):
We will have more Information Sessions coming up, please contact us on 2598 4811.

Course Details:
http://www.abrs.com.hk/index/Insert_UGW_BA_Marketing_Final_Year_11May.pdf